The brief
A cult product with a brand that apologised for it.
Nomadic made the best carry-on most people had never heard of. The product was loud; the brand whispered. Retailers couldn't place it, and the site converted like an afterthought.
We rebuilt the identity around one idea — built to move — and let it run through everything from the wordmark to the unboxing.
The results · 6 months
+0×
Site conversion rate
0
New retail accounts
0%
Brand recall, post-campaign
In their words
"First time our brand felt as good as the thing we make."— Founder, Nomadic Co.